THE FUTURE OF RETAIL: HOW MOBILE COMMUNICATIONS ARE ENHANCING THE OMNI-CHANNEL CUSTOMER EXPERIENCE - NA

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In today’s global economy, retailers are being driven by the demands of an increasingly mobile and digital consumer. Tech savvy shoppers expect retailers to know their preferences and anticipate their needs throughout their buying journey. This white paper discusses how global retailers are leveraging mobile devices to deliver a rich variety of interactive and contextual experiences that drive revenue, customer loyalty and brand awareness.